Create a wellness retreat brand that feels peaceful, nurturing and deeply rooted in rest. The intention was to build an identity that invites guests to slow down, breathe and reconnect with God in a setting that feels safe, natural and unhurried. The brand needed to feel soft, gentle and restorative, with a sense of quiet renewal.
brand Goal
To achieve this, I created a visual identity inspired by organic lines, natural textures and the quiet rhythm of creation. The artwork uses hand-drawn marks that echo tree roots and gentle pathways, reflecting the heart of Selah: a place to pause and return to stillness.
The color palette centers on warm clay and muted greens, chosen to mirror the feeling of sunlit earth, soft leaves and peaceful mornings. These tones create an atmosphere that is steady, welcoming and grounded in simplicity.
Minimal typography keeps the brand clear and approachable. Each element works together to create a sense of rest, intention and spiritual quiet. The result is a brand that feels serene and rooted, designed to support slow living, gentle renewal and deeply meaningful retreat experiences.
Brand solution
