Rooted Christian Counselling is a private counselling practice offering emotional and mental health support for individuals, couples and families. With in-person and telehealth care, Rooted walks with people through seasons of anxiety, trauma, grief, transitions and overwhelm.
ROOTED COUNSELLING
BRAND STRATEGY BRAND VISUALS CREATIVE DIRECTION COLLATERAL DESIGN SOCIAL MEDIA DESIGN
Grounded, warm, natural, calm, steady and quietly hopeful.
The mood
The visual identity draws inspiration from roots, nature and steady growth.
A palette of soft earth tones and warm neutrals brings a sense of comfort and stability.
Organic shapes and fine line illustrations symbolise grounding, resilience and slow, intentional healing.
Typography pairs a warm, elegant serif with a clean sans serif to balance professionalism with softness.
The tone of voice is gentle and reassuring.
You are welcome here.
You are safe here.
Healing has space to grow here.
Each design element works together to create a calm, faith-centered experience that invites people into a place of support.
Brand solution
Create a visual identity that feels calm, trustworthy and welcoming. Something that reflects compassion and emotional safety while feeling modern and approachable.
The goal was to build a grounded brand presence that guides visitors with clarity, kindness and confidence.
brand Goal
